The Made in France (or made in France, if we want to be in total adequacy with the principle) has of course always existed. But today, if it has the wind in its sails - from large groups to emerging start-ups claiming it more and more - it is because it has real value. So yes, there are so many advantages to consuming and buying French . We explain to you?
MADE IN FRANCE AND QUALITY
Made in France often rhymes with quality, and above all know-how. And yes, France is a specialist in craftsmanship, and we are the heirs of a well-established culture. All you have to do is stroll through the streets of Paris to admire the work of great architects, visit the parks of some 45,000 castles that make up the French territory, smell the unique creations of great perfumers, or even taste a glass of wine accompanied by French cheese to see that our heritage and our culture are inhabited by a unique and above all so rich know-how.
It is with this in mind that Made in France is part of a qualitative approach and, very often, brands favor quality over quantity. Entrepreneurs who cultivate and pass on their know-how, but above all their passion for creativity and their country.
MADE IN FRANCE AND DESIGNED FOR THE PLANET
It finally flows from source: to consume French, it is to consume in a responsible way. This means saying no to transport by plane or boat and their heavy impact on the global carbon footprint. This means favoring short circuits as much as possible, in order to avoid ever more numerous and ever more polluting international traffic.
However, beware, many brands proudly display the French flag on their packaging even though they are not Made in France at all. It's a way to enjoy a beautiful image without producing in France. So read the packaging carefully to avoid confusion!
MADE IN FRANCE, THE EXHIBITION OF KNOW-HOW
A large number of these French craftsmen and producers showcase their know-how through the Made In France fair, which brings together more and more exhibitors each year. It's a show that is particularly close to our hearts at Pikoc, since it's there that we started our perfumed adventure 3 years ago!
You have understood it well: buying French is a responsible and civic act. So like at Pi koc , say yes to quality and authenticity, consume blue-white-red!